29 May

Nathan Kinch, Head of Experience and Labs for Meeco on trust and consent experience canvas

Without trust, what do we have? Well, we have the current state of the internet economy, that’s what.

It’s well documented that consumers distrust the way companies use their data, with as many as 65 percent of consumers believing brands use their personal data without consent. It’s also fairly well documented this distrust could hinder growth opportunities, but more on that later.

Link to full article